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Jacques Chevron, the founding partner of JRC&A has retired after 46 years in the business. Our partner and associate, Phil Glowatz, has revived his independent business. We'll continue to maintain this site and update it occasionally mostly for the benefit of students in marketing and branding.
An explanation of the Delphi ProcessTM
for developing sound branding strategies and for applying them locally
develops new products that consumers want to buy and positions products to give them a clear reason-for-being and a competitive edge.
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Site last updated on Monday, October 15, 2012 Version 9.8