here JRC&A: strategic branding and new product development

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    • This site has received the "Really Useful Site" award from FITA, the Federation for International Trade Associations.
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    Management Consultants

    Jacques Chevron, the founding partner of JRC&A has retired after 46 years in the business. Our partner and associate, Phil Glowatz, has revived his independent business. We'll continue to maintain this site and update it occasionally mostly for the benefit of students in marketing and branding.


    What we did...  

    Strategic Branding

    An explanation of the Delphi ProcessTM for developing sound branding strategies and for applying them locally or globally

    New Product
    Development and Product Positioning

    How JRC&A develops new products that consumers want to buy and positions products to give them a clear reason-for-being and a competitive edge.

    Who were our
    Associates (Now our friends.)
    Who is
    Jacques Chevron
    What is our
    Client Experience

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    Site last updated on Monday, October 15, 2012 Version 9.8