International Capabilities

We are uniquely able where international marketing is concerned: International "ability" is not just a matter of speaking a foreign language (Jacques speaks five, Peggy three, Linnea is also fluent in French.) What makes us unique is our insight into human beings from different cultures. Would you like an example? We were able to overturn a French regulation banning TV advertising for restaurants resulting in McDonald's being the first restaurant ever to air a TV commercials in that country. That's not all... While we put McDonald's on French TV, we blocked TV advertising by competitors such as Burger King or Quick giving McDonald's over one year head start. Ask us how we did it!

But international marketing is hard and systematic work, first and foremost. We bring the same methodical approach to adapting your product to a foreign market as we do when developing a new one for the home market.

Based on a Data Dump and Market Mechanics analysis, we will help you determine:

• What adjustments, if any, you need to make to your:

• Product line (Which products have the best chance of making it);
• Product's positioning, advertising and packaging (how can you optimize your sales message for best results);
• Product's design (to better satisfy market requirements, but also to satisfy regulatory demands).

• What is your "cost of entry" in the market?

• We do a thorough assessment of the strengths and weaknesses of your potential competitors, their investment level, their marketing savvy.

• How soon will you be successful?

• We will together develop a detailed sales revenue projection.

• What return on investment should you expect?

Our marketing experience covers over 40 countries.

It can help you further your goals.

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