Miscellaneous articles and presentations

by Jacques Chevron

In order of their date of publication:
  • Fuzzy Logic Marketing (Advertising Age, 1985)
    Marketing is, I am convinced, a fuzzy science...
  • Export Etiquette (1994)
    A few very basic rules for the new exporter. This article has been translated in several languages and is regularly re-published around the world.
  • Cultural Differences and how they affect our perception of each other (1995 - Unpublished)

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"I am not particularly lawyer-happy, but I protect and defend my property." Jacques Chevron

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